Reviewed · CHICAGO
Fortune Reading with Cheese in Chicago
Cheese becomes the fortune teller in this unusual one-hour session at Beautiful Rind, a Chicago cheese shop at 2211 N Milwaukee Avenue. Jennifer Billock begins with the story of tyromancy, then reads up to four cheeses for your past, present, future, and a question you bring along.
I like the mix of good cheese and old folklore, which gives the experience more substance than a simple novelty act. I also like the private format: only your group takes part, so you can laugh, ask questions, and take the reading as seriously or lightly as you wish.
The main thing to consider is your cheese preference. One person found the hot pepper cheeses less appealing, so it would be smart to mention any dislikes or limits when booking. Drinks and any food beyond the supplied cheese cost extra.
Key details at a glance

- Four cheeses can shape the reading: The session uses up to four pieces to consider your past, present, future, and an answer to a question.
- Jennifer Billock leads the experience: She combines a lively presentation with background on cheese in magic and the practice of tyromancy.
- The setting is Beautiful Rind: You meet and finish at the cheese shop on North Milwaukee Avenue.
- It is private for your group: You will not be placed with unrelated people.
- The $65 price includes the cheese: A tasting sheet and four purchased cheeses are included, while drinks and other food are not.
- The experience has a playful but thoughtful tone: You can enjoy the jokes and predictions without needing to be a believer in fortune telling.
What happens at Beautiful Rind

Your meeting point is Beautiful Rind, located at 2211 N Milwaukee Avenue in Chicago. The activity begins and ends there, so you do not need to arrange transport between several stops. That makes the hour easy to fit into a day in the city, especially if you are already exploring the area.
The shop itself is part of the appeal. It gives the reading a natural home rather than placing it in a generic meeting room. Cheese is not just a prop here. You are surrounded by the subject of the session, and the tasting makes the fortune reading feel connected to the place.
The experience lasts about one hour. That is long enough for an introduction, a tasting, and personal readings without turning into a full afternoon commitment. You should still arrive ready to give the session your attention. The activity is built around conversation, not a quick sample handed over at a counter.
Because the booking is private, your group controls the mood. You might treat the predictions as a bit of theater, or you might look for meaning in the patterns Jennifer points out. The format works best when everyone comes ready to listen and play along.
Other Chicago tours that go well next to this one:
- Chicago Architecture River Cruise
★ 5.0 · 15,756 reviews - Chicago River 90-Minute Architecture Tour
★ 4.5 · 9,629 reviews - Chicago River: 1.5-Hour Guided Architecture Cruise
★ 4.8 · 8,046 reviews
The story behind cheese divination

Jennifer starts by discussing the history of cheese in magic and the story of tyromancy itself. This opening matters because it gives the activity a frame. You are not simply choosing a cheese and receiving a random joke about your future.
The background also helps if you are skeptical. You do not need to believe that cheese can truly predict what lies ahead. You can enjoy the session as a lesson in a little-known form of divination, with food at its center.
Jennifer’s approach appears to balance information with a relaxed personality. Several comments describe her as upbeat, down to earth, and comfortable meeting people at different levels of interest. That is useful here. A host who treated the practice too seriously could make the hour awkward, while someone who treated it only as a gag might make the history feel thin.
Instead, you get a presentation that can appeal to the curious, the amused, and the mildly doubtful. One of the strongest reasons to book is this combination of context and humor. You leave with more than a plate of cheese, even if the predictions are not your main interest.
How the four-cheese reading works
The session uses up to four cheeses. The tasting sheet helps organize the experience, while Jennifer uses the cheese to guide the reading. The exact meaning assigned to each piece can vary, but the supplied information indicates that the four cheeses relate to your past, present, future, and an answer to a question.
You do not have to arrive with a grand personal mystery. A question can be serious, light, or simply something you want to consider from a new angle. The private setting gives each person room for individual attention, rather than making the reading a performance for a large crowd.
This is also where your attitude matters most. The activity works best if you approach it with an open mind and an appetite for cheese. You can be skeptical and still have fun. In fact, the contrast between doubt and the very specific readings is part of the amusement.
Some participants found the readings surprisingly relevant to their personalities and lives. That does not mean you should book expecting a guaranteed prediction or a life-changing answer. It means the format creates conversation. You may laugh at a reading, recognize part of yourself in it, or keep thinking about it later.
The four cheeses also give the hour a clear rhythm. You taste, listen, consider the meaning, and move to the next part of the reading. This keeps the activity active. You are not sitting through a long lecture before being handed food at the end.
What is included, and what costs extra
The $65 per-person price includes a tasting sheet and four cheeses purchased by Jennifer for the reading. That is the main value of the experience. You are paying for the host’s time and presentation, along with the food used in the session.
The price is easier to justify if you want an experience rather than a standard cheese tasting. A shop visit might let you sample cheese, but it would not include a private explanation of tyromancy or individualized readings. Here, the food supports a story and an activity.
The price does not include transportation. It also does not cover food or drinks beyond the supplied cheese. Several people enjoyed the idea of adding a glass of wine, and Jennifer suggested a good wine pairing to one couple, but that purchase is separate.
Plan for this if you want the full afternoon feel. The cheese is covered, but your wine, beer, coffee, or any additional food will be your responsibility. If you do not drink alcohol, the experience still works without it.
One practical point deserves attention: cheese preferences. The selection is part of the reading, so you may not get to choose every variety. A person who dislikes spicy cheese had a less satisfying tasting experience. Tell Jennifer about strong dislikes, allergies, or dietary limits before the session so expectations are clear. The available information does not promise substitutions, so ask when arranging your booking.
Different part of the city, different kind of afternoon:
- Chicago: Gangsters and Ghosts Walking Tour
★ 5.0 · 7,155 reviews - Chicago Architecture Center River Cruise aboard First Lady
★ 5.0 · 5,536 reviews - Chicago: Willis Tower Skydeck and The Ledge Ticket
★ 4.6 · 4,350 reviews - Chicago: Architecture River Cruise Skip-the-Ticket Line
★ 4.8 · 4,325 reviews
Why the private format matters
A private activity can be worth more than a larger, cheaper tasting if you want personal attention. Only your group participates, which gives you space to ask questions about tyromancy and react to each reading without strangers listening in.
This format suits couples, friends, families, and solo visitors. Couples can book it as an unusual date activity. Friends can make it part of an afternoon with drinks afterward. Families can enjoy the presentation and jokes together, provided everyone is comfortable with the fortune-telling theme.
Solo visitors are not left out. One solo participant described the experience as a memorable way to close out the year, and the one-hour length makes it easier to add to a Chicago visit without planning a whole day around it.
The private format also lets your group decide how much you want to discuss. You might focus on the fun and food, or spend more time on the personal side of the readings. The host has room to respond to your group rather than delivering one fixed script to a room full of unrelated people.
The tone: playful, not pushy
The best way to approach this is as a social experience with a historical angle. You are not booking a formal consultation or a promise of supernatural certainty. You are booking a light, unusual activity that uses cheese to prompt stories, questions, and predictions.
The tone seems to be one of the experience’s strongest features. Jennifer has been described as entertaining, welcoming, and easy to talk with. Her personality is part of what keeps the hour moving. She has also been called an over-sharer, which some people found funny and others might find worth knowing in advance.
That detail gives you a useful picture. This is not a quiet, minimalist tasting where the host says little and lets the food speak. Expect conversation and a host who enjoys telling stories. If you prefer a formal or highly controlled presentation, the loose personal style may not be your ideal match.
If you like people who bring energy to a small group, it is a plus. The activity benefits from laughter and interaction. Several people continued discussing the experience after it ended, which is a sign that the format gives you something to talk about beyond the final bite.
Who should book this Chicago experience?
Book it if you want something different from the usual Chicago attractions. It is a good fit for a birthday, a gift, a friends’ outing, or a date that needs a fresh idea. It also suits locals who have already covered the major sights and want a small activity with a strong sense of place.
Cheese lovers have an obvious reason to go. You get four varieties and a tasting sheet, with the food tied directly to the reading. People who enjoy folklore, magic, unusual traditions, or personality-based conversation will also find plenty to enjoy.
You do not have to be a believer. In fact, the activity may be more fun if you arrive curious but unconvinced. The history gives skeptics something concrete to enjoy, while the readings provide the playful part.
I would be more cautious if you have strict food needs, dislike spicy cheese, or want complete control over what you eat. The included cheeses are selected for the session, and no substitution policy is provided. Ask before booking rather than hoping the selection will suit you.
I would also skip it if you want a major sightseeing experience. This is a one-hour stop at one location. It will not show you Chicago’s architecture, museums, neighborhoods, or lakefront. Its value comes from the unusual idea and the personal interaction.
Timing, location, and booking details
Sessions are offered Wednesday through Saturday from 11:00 a.m. to 8:00 p.m. The stated availability runs from November 8, 2023, through March 3, 2027. Since the experience is often booked about 30 days ahead, reserve early if you need a particular date or are planning it as a gift.
You receive a mobile ticket, and the experience is offered in English. Confirmation arrives within 48 hours of booking, subject to availability. Service animals are allowed, and the location is near public transportation.
Cancellation is free up to 24 hours before the start time. Cancel at least 24 hours ahead for a full refund. Changes or cancellations made inside that window are not accepted or refunded.
The meeting point and end point are the same, at Beautiful Rind. That simple arrangement is useful if you have another reservation afterward. Still, allow enough time to find the shop and settle in, since the activity depends on conversation and begins at the stated meeting time.
Should you book Fortune Reading with Cheese?
I would book this if you want a memorable Chicago activity built around food, folklore, and a little friendly nonsense. The combination of four cheeses, Jennifer Billock’s lively presentation, and private readings makes the $65 fee reasonable for a special outing rather than a routine tasting.
Go in with an open mind, but do not expect a guaranteed prophecy. The real payoff is the mix of history, personal attention, laughter, and conversation. Tell Jennifer about cheese dislikes before the session, budget separately for drinks, and choose this for the experience itself.
If that sounds like your kind of afternoon, go get that cheese.
FAQ
Where does the cheese fortune reading take place?
It takes place at Beautiful Rind, located at 2211 N Milwaukee Avenue, Chicago, Illinois 60647. The activity ends at the same location.
How long does the experience last?
The session lasts approximately one hour.
What does the $65 price include?
The price includes the tyromancy session, a tasting sheet, and four cheeses purchased for the reading.
Are drinks included?
No. Drinks and any food other than the supplied cheese are not included.
How many cheeses are used?
The reading uses up to four pieces of cheese.
Is this a private activity?
Yes. Only your group participates in the activity.
Is the experience offered in English?
Yes, the experience is offered in English.
When can I book the experience?
Sessions are offered Wednesday through Saturday from 11:00 a.m. to 8:00 p.m. The available operating period listed is November 8, 2023, through March 3, 2027.
Recently added around Chicago
- Travel between Chicago O’Hare and Madison★ 4.5 · 4 reviews
- Volo Auto Museum: Admission Ticket★ 4.5 · 55 reviews
- Holiday Walking Tour: Underground Chicago via the Pedway★ 5.0 · 27 reviews
- Workers Cottages of Oldtown Triangle Walking Tour★ 5.0 · 45 reviews
- Verse Immersive Holographic Theater in Chicago★ 4.5 · 28 reviews
- Vito’s Vault Chicago finest dinner theatre speakeasy★ 5.0 · 14 reviews
- Delicious Donuts & Sweet Treats: West Loop Walking Tour★ 5.0 · 47 reviews
- Traveling Spoon Chicago-Style Deep Dish Pizza Private Online Cooking Class★ 5.0 · 4 reviews
